By Peggy Ollison Narrative Strategist & Case Study Architect for EHR and HealthTech Vendors      “Executives don’t want stories. They want proof they can trust.” In healthcare technology, most case studies are built to impress. Decision‑grade case studies are built to inform. There's a fundamental difference between these two approaches, and it determines whether your case study ends up in a procurement folder or a recycling bin. Executives aren't reading these stories for in